Tom Brady for Shields Health
Description
This is the “fifth ring” version of a spot that originally broke last Fall the day Brady returned from serving a four-game suspension handed down by Roger Goodell. On the shoot day last September, we covered an alternative ending just in case the New England Patriots were fortunate enough to win another Super Bowl. The media was purchased and – thanks to a second half miracle comeback – the spot ran on Boston media minutes after the game ended. Fans saw it, loved it, and shared it on social media. The spot quickly became a national and international story. Timing is everything.
Role
Art Director: David Gardiner; Copywriter: Joe Berkeley; Director: Bobby Farrelly; Photographer: Michael Prince