Supporting Cancer Survivors

This video is 11 minutes long. Within 10 minutes after it played at a fundraising dinner, it raised over $425,000 for the program.

The Corner Stone program is inclusive and welcoming.

An emotional launch video raised $425,000 at a 2018 charity event.

A stone block is the cornerstone of a building. 20" display cubes are the building blocks of our campaign.

Members pass a wall of Corner Stones on their way in and out of the Y.

A smaller grouping of display cubes.

We are all Corner Stones.

Description

I helped the YMCA of the North Shore—an association of seven Y’s north of Boston—launch Corner Stone, a first-in-the-nation program designed to provide social services support to cancer survivors outside the clinical environment. At the Y’s annual fundraising event, a video I directed and produced helped raise $425,000 to launch the program. That figure was almost double what they’d ever raised before at the annual event.

Hoping to duplicate that success, they asked me to make a sequel to illustrate the positive impact the program was having in the cities and towns we serve. The new video—which aired a the following year’s gala—raised $1,000,000 to help this vital program continue to grow and thrive.

Role

Art Director/Copywriter/Director/Producer: David Gardiner; Director or Photography: Jonathan Kozowyk; Editor: Dan Cabral

For

YMCA of the North Shore

Date

November 2019

URL

ymcacornerstone.org